As a manufacturer selling in a wholesale environment, we
have established the following criteria for purchasing
directly from Kreinik and/or receiving any pricing
information. To
establish you as a Kreinik customer, we need a copy of
your business license, state sales registration,
business card, and classified telephone directory (if
available). Please also include your name ,
shop billing & shipping addresses and a telephone
number as we will need to contact you for additional
information.
Please fax this information to us at (304) 428-4326 or
mail it to the following address:
When we receive this information, we will open an
account for you and discuss payment options: COD,
prepaid, or credit card (Mastercard, Visa), whichever you prefer. We will also
send you a credit application if you want to establish
terms. Your first order must be a minimum of one hundred U.S.
dollars ($100.00), and thereafter, we require a minimum
of fifty U.S. dollars ($50.00) per order. Please
feel free to contact a Customer Service Representative
at our toll free number at 1-800-624-1928 if you have
any questions about our products or about establishing
an account.
In an effort to help you organize your Kreinik thread
and accessory orders, the Customer Service Department
has compiled the following list of steps that will be
helpful in placing a correct order.
1. Write down your order, listing the threads by type
(i.e. BF, #4, #8, Silk Mori®, Jaceron) before calling.
2. When you call, be prepared to give the following
information:
Name Of Shop
Zip Code of Shop or Account Number
Telephone Number
Ship-to Address if different than billing
How you want the order to be shipped (rush, airmail,
regular, etc.)
3. Identify the first type of thread
you want to order: Blending Filament, Cord, Cable,
Braid, Ribbon, Silk Mori®, Silk Serica®, etc.
4. Indicate if you want "blister packs" or "bulk packs"
when ordering metallic threads. Specify which size skein
or reel you need when ordering silk threads.
5. State the quantity and size (in meters) you want.
Check the price list for specifics.
6. Give the color numbers.
7. Continue your order in this way until completed.
Organizing your order prior to calling Customer Service,
knowing the names and quantities of kits, books,
scissors, needles, etc., will improve the speed and
accuracy in which your orders are taken, processed, and
shipped. We strive to deliver an accurate order promptly
to your shop. As always, if you have any questions, call
Customer Service at 1-800-624-1928. You can also
fax your order to (304) 428-4326 or you can send them to
us via email at orders@kreinik.com
.
Want to learn more about Kreinik products? Need a help with a project? Want to
suggest a new product? Meet with us at a
trade show! The big buy in the middle,
that's Doug Kreinik, owner of Kreinik Mfg. Co.
He travels to all of our tradeshows and loves to
share his knowledge & love for threads and
creativity.
Kreinik Gravity Rack - NEW!!!
This
exciting new display is perfect for shops selling loose
spools of Kreinik Metallic Threads, Silk Serica® or
Silk
Bella™. The New Kreinik Gravity Rack is lightweight,
inexpensive & easy to assemble. The unit has 6
levels, comprised of 18 trays that have 3 product
slots each. That's a total 54 slots for your
SKU's. This stylish unit allows the colors of the
Kreinik Threads in them to be seen from a distance, and
the gravity feed system self merchandises the spools
when a spool is removed.
The
display can be stacked, hooked on a pegboard or slatwall
display, or used as a countertop unit. A white cardboard
strip is included for each level so you can use labels
to identify the Kreinik colors displayed in your
unit. The trays can be easily removed to allow
for inventory and restocking.
Each Gravity Rack comes with a full color sign.
You can specify if you want a Metallic, Silk or
Iron-On Thread Sign. The display
dimensions are 21 1/2" w x 18" h x 7" deep.
Gravity Rack
Planograms
We've made setting up your gravity
rack easier. All of the planograms are set up
in color family order. You will need Adobe
Reader to view & print these files.
Gravity Rack
Planogram Labels
We have a labels for the planograms listed above set up for you to download. You will need
Microsoft Word to view & print these files.
Use Avery #5167 (1/2”
x 1 ľ”) labels.
Gravity Rack
Labels
Putting together your own gravity rack planogram?
We have a label for every color in every size of
Kreinik Metallic thread set up for you to download. You will need
Microsoft Word to view & print these files.
Use Avery #5167 (1/2”
x 1 ľ”) labels.
Metallic Tassel Ring Finally...a
great sales tool to let your customers feel and see the
difference between Kreinik’s Blending Filament, Braids,
Ribbons, Cord, Cable and Ombre. The Metallic Tassel Ring
helps your customers easily choose the appropriate
thread for their projects and collections. Whether you
sell blister packs or bulk reels, keep the tassel ring
near the Kreinik display in your store. It’s also a
great reference tool for designers and teachers.
Ordering Supplies for Classes; Have you
done your homework?
One of the most effective methods for increasing store
profits is to conduct workshops. If you are already
conducting classes on a regular basis, congratulations
on being such a resourceful business person. If you have
been thinking about scheduling workshops at your store,
we encourage you and offer our support.
One of the keys to conducting smooth-running and
pleasurable workshops is to make sure all the materials
necessary to complete the project are on hand. Kreinik
offers the following tips for ordering class supplies.
•ORDER MATERIALS IN ADVANCE
For your own peace of mind and to guarantee that you
have all the materials necessary please order at least
one month in advance. This "lead time" will ensure that
all items will arrive in time to be checked in before
the first day of class. Advertise your class 2 months
before the scheduled start date. Order for those
students who have signed up and a few extras for
"last-minute" participants.
•INFORM CUSTOMER SERVICE
We need to be aware of any orders that are especially
for classes so that you receive all items on time.
Inform Kreinik Customer Service if you want to select a
special carrier and class of service to ensure timely
delivery.
• LET US KNOW YOUR LESSON PLANS
If you know that you’ll be teaching a particular project
several times throughout the year please notify our
customer service department. You can order materials on
an as-needed basis but at least we will be able to
reserve particular quantities for dye lot consistency.
Also, educational information such as brochures &
reference sheets are available. Simply ask Customer
Service to include this information with your order.
•CONSIDER "SPECIAL RUNS" OR "KITS" FOR ECONOMIC, QUICK
CLASS IDEAS
If your class project requires 2 meter "cuts" of 5-10
silk colors, consider buying standard skeins and cutting
up strands for each student versus purchasing mini
skeins of all colors for each student. Kreinik also
offers a variety of pre-packaged kits that are ideal for
workshops. Call Customer Service or see the Kreinik
price list.
Special Orders - An "Ace Up The Sleeve."
In our day-to-day business, we understand that it is all
we can do to keep up with the inventory, find space for
new product and still be able to service our customers
and let them know they are the most important part of
our day. (Thank goodness for customers!)
How many of you have had to say to your customers "We
don’t carry that," or "We do not stock that color?" If
you have said this, you have lost a sale which is
something you cannot ever afford to do. Fortunately,
retailers have "An Ace Up Their Sleeves" which allows
them to increase sales and more importantly, service the
customers without added expense!! Some retailers already
use this business technique while others do not. This
"Ace Up The Sleeve" is to "SPECIAL ORDER" select
products.
There are several ways to successfully utilize "SPECIAL
ORDERS" without any risk of accumulating merchandise
that you do not currently carry.
(1) Make your customers aware that you will "SPECIAL
ORDER" with certain guidelines.
(2) Always require a non-refundable deposit for at least
50% of the retail value of the goods. This policy
requirement protects you if the customer fails to return
to the store to pick up their order.
(3) Advertise this service to your customers. Inform
them how easy it is for you to get the products they
want by simply giving you advance notice.
(4) Under normal circumstances, "SPECIAL ORDERS" are
considered difficult to order because of minimum order
requirements. This is simplified by adding them to your
normal store inventory orders. However, for customers
who already purchase from Kreinik we offer a very low
minimum reorder of $50.00.
Take a few minutes to consider the pros and cons of
"SPECIAL ORDERS". We think you will find that the
rewards of keeping happy customers will far outweigh any
reluctance to make your shop the most frequently visited
by the ever searching consumer who needs a product that
requires a special order.
When the holidays approach, stitchers
will be busy making ornaments,
stockings, and other
decorations for gifts or for their own homes. This is a
great time to get them into your store for supplies,
projects, and in-store help. A great way to build sales
is through in-store demonstrations. Offer in-store
demo's using Kreinik Custom Corder™, Mini Iron, Iron-On
Threads, Treasure It Beads & Tape to help your customers
finish their projects.
Telling them about it isn't enough!
A demo gives the customer a grasp of exactly how to use
a product when they witness a demo. Ideas begin to
fly through their heads with all of the uses for these
products.
Offer an evening of "Finishing." Have your customers
bring in their ornaments, stockings, or other projects
and help them pick out threads to make the trim to go
around the stitched piece. Show them how to use the
Kreinik Custom Corder™, and how to attach the trim to
the project (couching with a corresponding color of
Kreinik Cord or a clear, thin thread).
If your store offers framing and finishing services for
customers, use the Kreinik Custom Corder™ to make
professional trims. Kreinik Heavy (#32) Braid, Medium
(#16) Braid, 1/8" Ribbon and offer a good thickness for
an ornament. Combine one or more different colored
threads for variety, and use a silk thread such as Silk
Serica for added elegance. Kreinik's iron on
threads & Treasure It Beads & Tape can also be used to
embellish the mats of the piece they are framing.
Stand back and look at your store
merchandise displays. What do you see? If you see
coordinating merchandise in the aisles, which allows
your customers to successfully find everything they need
to complete a project, you are probably doing a lot of
things right. Unfortunately, this is not the case in
some stores. Combining a selection of product that
effectively sells takes planning.
Planograms tell a story. By definition, "Planogram"
simply means grouping together merchandise as an
effective selling tool. They are a good way to organize
your store. By assigning a certain amount of space to
display a product line, you achieve visual fulfillment
and shopping ease for your customer. How the product is
displayed determines how well it sells … or doesn’t
sell.
Whether you are planning to open a new store or just
want to give your store a "facelift", Kreinik offers a
variety of planogram programs that will assist you in
displaying Kreinik Metallic Threads, tassel rings, color
cards, and leaflets and will reward you with the best
return for your dollar invested.
Each planogram has been carefully selected to make your
display of threads contain the top selling colors and
thread sizes that will best suit your specific market,
whether it be focused on cross stitch, needlepoint,
quilting or machine sewing. We will provide free
educational information for your customers when they
come to your shop searching for those ever popular
metallic threads. Click here to see our
Gravity Rack Planograms.
Learning about the "Rewards of Planograms" is simply a
telephone call away. Call us toll free at 1-800-624-1928
today so that we can help you create an effective
merchandising display. You can create a "one-stop shop"
for all of your customers’ Kreinik product needs.
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Of Page
Finally...a
great sales tool to let your customers feel and see the
difference between Kreinik’s Blending Filament, Braids,
Ribbons, Cord, Cable and Ombre. The Metallic Tassel Ring
helps your customers easily choose the appropriate
thread for their projects and collections. Whether you
sell blister packs or bulk reels, keep the tassel ring
near the Kreinik display in your store. It’s also a
great reference tool for designers and teachers.
Ordering Supplies for Classes; Have you
done your homework?
In our day-to-day business, we understand that it is all
we can do to keep up with the inventory, find space for
new product and still be able to service our customers
and let them know they are the most important part of
our day. (Thank goodness for customers!)